Aran

The Aran Project was the design of a modern and minimalist visual identity for a brand active in the field of interior architecture, with a strong emphasis on combining Eastern architectural identity and modernity.

Context

Aran was a blend of ancient Iranian-Arabic script with a modern architectural space. To begin the work, I tried to find the most ideal writing script for this logotype through manual sketches and by putting different lines together. Considering the brand’s identity in the field of architecture, my choice was Kufic Banna’i script, which is one of the oldest scripts and utilizes sharp, simple angles that were compatible with the interior architecture identity.

Details
Time Frame:

Jan 2022

Role:

Brand Identity Designer

Involvement:

Brand representation

Overview

The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.

Challenge

Product branding aims to differentiate the product from others in the market. By developing a unique identity, branding helps consumers quickly recognize the product and understand what makes it different or better than alternatives.
Strong branding can create a sense of community among users, where they identify with the product and share their experiences, further strengthening the brand’s presence.

Solution

These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.

  • Strong branding can create a sense of community among users
  • Effective product branding goes beyond functionality and connects with consumers on an emotional level
  • Continuously monitor brand performance and customer perceptions

Results

Branding is a multifaceted and dynamic process that requires careful planning, creativity, and ongoing management. It’s about creating a cohesive and compelling narrative that resonates with the target audience, building trust, and fostering long-term relationships. By aligning the brand’s purpose, identity, and values with the needs and desires of the audience, businesses can create powerful brands that stand the test of time.
Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.