Perhaps my most significant activity over the past two years has been in the field of content creation on social media platforms. For a period, I moved toward taking on the management of Instagram pages, and for one year, I managed a high-follower page and successfully grew it to one million followers. This field has always been fascinating to me, and indeed, the most stressful and challenging period of my career was when I was highly active in the social media sector. Nevertheless, I learned a great deal during this time.
Freeward
Freeward is a platform where users can earn money by playing games and spending time on the website. When designing the brand’s visual identity and social media presence, I adhered to the brand’s official colors and incorporated elements such as coins, gold, and shades of gold and purple.
My approach aimed to create a promotional yet clear and visually engaging design without excessive exaggeration.
Carrefour
Black Friday Campaign
Sessions Promotion Campaign
My collaboration with Carrefour Iran dates back to when I was working with the Fillip Advertising Agency. I was responsible for almost all visual management aspects of the digital space for this major retail chain.
One of the main materials that needed to be prepared at the beginning of every season—which was then advertised digitally on platforms and also displayed on screens across stores in Iran and Dubai—was the list of discounted products for that season, with discounts being applied weekly.
The visual design of these advertisements had to change each season based on the seasonal atmosphere. At the same time, it needed to maintain a consistent visual identity with the brand’s core identity.
Additionally, a suitable color palette had to be designed for each season.
In addition to the seasonal sales campaigns, sales campaigns were also designed based on various occasions in the Iranian and Arab calendars, such as Ramadan, Nowruz (Iranian New Year), and Yalda Night. For these occasions, materials had to be designed that were consistent with the seasonal sales promotions.
In the examples below, you can see the visual identity design process for the Yalda Night sales campaign, which is one of the largest sales campaigns in Iran and Dubai targeting the Iranian population.
HOME +
Social Media Identity
The visual identity for the social media of Home Plus TV Network, a Persian-language channel based in Dubai, was a project that did not reach a final agreement for execution. However, the reason I included it in my portfolio is the strong interest I had in this concept.
My goal was to convey the maximum meaning with simplicity, ensuring it aligned with the core brand identity being displayed on the television platform. I really wanted the content to be both eye-catching and not resemble the ‘yellow journalism’ (sensational/gossipy) Instagram content that people tend to scroll past. I wanted the design and visual identity to capture the audience’s mind for a moment and create a connection between the image they see on TV and the image they see on their phone screen.
I was keen on using smaller fonts and emphasizing the orange corporate color saturation. This specific point, however, became the point of disagreement between the client and me. Although the client gave final approval on a different set of initial sketches and the work proceeded, I wanted this particular concept—for which I spent more time and creativity—to be showcased here as the fruit of my labor.
Gahvare
Over the past year, my collaboration with Gahvare, a mother-and-child startup in Iran, has been primarily focused on video content production and motion graphics. Since these productions are highly aligned with my current artistic vision and taste, I have selected these works for my portfolio.
I have worked with this company extensively, both on a fixed and project basis, but I can confidently say that this current approach (focus on video/motion) is what satisfies me the most, now more than ever.